Small, medium and large sized businesses are becoming increasingly more aware of the importance of responsive website design and mobile-friendly web design as it pertains to marketing. At Vision Design, we take pride in our ability to market our clients broadly, professionally and to a wide audience. Responsive website design (mobile friendly website design) is an integral component of any marketing campaign. It grants businesses that ability to be searchable and user-friendly for those browsing the web with tablets, phones and other mobile devices. Mobile-friendly or response website design is usually an add-on feature to our website packages, and is applicable to many, but not all industries. The reason that responsive mobile-friendly website design is not equally applicable across various industries is because for some industries, most of the online traffic generated comes from users of desktops and laptops as opposed to phones or tablets. For example, while ‘real estate’ is a search query that is often searched from cell phones and tablets, ‘industrial reverse osmosis systems’ is typically searched from office desk or laptop and therefore, websites designed for clients in that field do not necessarily derive the same benefit as for a different industry.
Responsive website design or mobile-friendly web design can really help a company’s website stand out. Due to a relatively high volume of customers utilizing mobile devices to conduct Internet searches, having your business represented appropriately on the web has never been more crucial. Mobile-friendly website design is something Vision Design has years of experience with.
Responsive website design is completely different from mobile website design. While mobile website design is optimized specifically for cell phones, responsive website design adapts to whichever device the user is searching from. Responsive website design encompasses mobile websites, and is actually a more popular, cost-effective and higher results producing option for business demanding a strong overall online presence.