Marketing on the search engines is primarily done through techniques related to search engine optimization. As opposed to print marketing, website design, graphic design and promotional products, search engine marketing is a highly targeted form of advertisement. This means that search engine marketing, through search engine optimization, both paid and unpaid, has the ability to target specific locations, search queries and cohorts of people. Search engine marketing is actually aided by social media marketing and primarily driven by search engine optimization. Vision Design has been successfully marketing businesses online for more than a decade, and in this time, has learned the ins and outs of search engine optimization, search engine marketing and social media marketing.
Vision Design understands the intricacies of site architecture, website content, metatag building and search engine submission. Search engine marketing, especially marketing campaigns involving search engine optimization, require in-depth working knowledge of the search engines, user search queries and tendencies of the market.
Search engine marketing is a broad, umbrella term, which is usually related to some of the following: